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Sony Ericsson’s Q4 2008 Earnings Report

January 17, 2009 in Wireless Industry News

So Sony Ericsson kicked off the phone makers’ quarterly earnings reports for the end of 2008, and it sure wasn’t good: the tag team effort between Sony and Ericsson AB produced a 187 million euro loss in Q4, on 2.9 billion euro revenue.

There were two big red flags in the report. First was sales – SE only shipped out 24.2 million phones, down 21% from a year earlier. Number two was the duo’s profit margin, which fell to 15% (from 32% last year). Average selling price also fell, but only by a mere 2 euros (121 euros vs last year’s 123 euros).

Of interesting note: according to Sony Ericsson president Dick Komiyama, the company will focus on high-end phones in the future to increase its margins.

Sony Ericsson posts second straight quarterly loss – MarketWatch

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