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Report: Mobile Phone Market Will Slow in 2009…Again

December 19, 2008 in Wireless Industry News

It seems good news in the cell phone world is in short supply these days. A new report from research firm IDC says that phone shipments will be 1.9% lower in 2009 than in 2008. And there’s plenty more where that came from…

Global mobile phone sales growth is expected to be 7.1% in 2008, and somewhere in negative territory in 2009. One problem is that the so-called emerging markets, where cell phone sales have seriously exploded for the past couple of years, are “maturing.” In other words, the emerging countries are starting to become saturated, and there are less first-time cell phone buyers than before. Not to mention that current phone owners see little reason to upgrade with the global recession.

According to the IDC, the proof is in the companies that create the mobile phone chips. Look at Texas Instruments, which recently lowered its outlook for next year:

Ron Slaymaker, TI’s vice president for investor relations, said the change reflects “a significant, broad-based deterioration in demand from our customers as the quarter has progressed.”

It’s not all completely bad, though. The bright side of the report was smartphones, which are expected to increase shipments by a cool 8.9% in 2009.

IDC: Mobile phone market to slow in 2009

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