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Sony Ericsson’s Q3 2008 Earnings Report: Pretty Blah

October 18, 2008 in Wireless Industry News
SE's Q3 might've been even more lackluster without the C902.

SE's Q3 might've been even more lackluster without the C902.

Nokia’s 30% drop in profits doesn’t seem so bad compared to the woes still plaguing Sony Ericsson: the partnership reported a loss of 25 million euros, compared to a profit of 267 million euros last year, on sales of 25.7 million handsets.

The reasons for lower sales/profit were pretty much the same as Nokia – worse exchange rates and higher sales of lower-margin phones.

SE’s average selling price fell to 109 euros, down from 120 euros a year ago, and 116 euros in the second quarter. Market share stayed the same, at 8%.

There was good news mixed in too: Sony Ericsson didn’t lower its 2008 mobile phone growth rate estimate (still at 10%), so that’s a positive for the whole industry. Not to mention that its flagship smartphone, the Xperia X1, started shipping to certain regions.

Nothing came as much of a surprise. The company is still moving forward with its plans for the PlayNow music service, essentially a clone of Nokia’s Comes With Music.

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