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A Closer Look at Nokia’s Vertu

December 26, 2007 in Nokia Phone News

Curious about Nokia’s most extravagant line of phones? In its latest article, BusinessWeek takes a look at Vertu, a division of the company that’s currently selling, selling, selling – even with price tags bigger than most luxury cars.

Vertu Line of Phones

Nokia’s Vertu.

Some fun facts and figures about Vertu and related extravagance:

  • A consulting company estimates that Vertu pulls in about $1.6 billion dollars a year
  • Sales are expected to rise 120% this year
  • Vertu will launch phones in Japan sometime in 2008
  • The most expensive phone in the world ISN’T a Vertu – it’s the Ancort Crypto, at $1.3 million buckaroos

For Nokia, Excess is a Vertu – BusinessWeek

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