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Nokia Hits #5 on Top 100 Global Brands

August 26, 2007 in Wireless Industry News

BusinessWeek recently released its 2007 rankings for the top global brands. Companies are rated by how much its particular brand name is worth in millions of dollars.

BusinessWeek's Top 100 Global Brands

BusinessWeek’s Top 100 Global Brands Scoreboard; Nokia was #5.

The top 10 rankings:

1. Coca-Cola
2. Microsoft
3. IBM
4. GE
5. Nokia
6. Toyota
7. Intel
8. McDonald’s
9. Disney
10. Mercedes-Benz

There were a couple of caveats, however – only companies that have publicly-available information and made at least a third of revenue from outside its home country qualified for the list (excluding companies such as Visa and Wal-Mart).

It’s interesting in a way to see that globally, Nokia is a brand powerhouse. Because if the list was tailored to the the USA, Nokia would probably be #562 or something.

BusinessWeek Top 100 Global Brands Scoreboard

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