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Yet Another Chocolate!

July 7, 2007 in Wireless Industry News

LG’s Chocolate phone was a very successful cell phone in terms of sales. It’s not too hard to see why – it was small and thin, the slider opened and closed like a champ (compared to the N80), and it had decent onboard speakers. Very simple and very elegant.

LG's Chocolate 2.0: Back for another round.

LG’s Chocolate 2.0: Back for another round.

And it not only put LG on the map (and on billboards around Madison Square Garden), but also gave it some trendy street cred to boot.

So how do you follow up the Chocolate’s success? You do what the movie companies do: you make a sequel. (cue foreboding music)

As far as I could tell, these are the main differences between the New Chocolate, and the Old Chocolate:

  • Smaller (0.03 inches thinner) and lighter (by 0.26 ounces)
  • Navigation Wheel with Trace Motion lighting
  • Support for up to 4 GB microSD cards
  • Twice the amount of contacts (1000 vs 500)
  • New colors: Black Cherry, Blue Mint

Hmm. Wow. Not a whole lot there. I for one expected a 5 megapixel camera with Carl Zeiss lenses, GPS, wi-fi, and Symbian!

Seriously though, we see very little actual improvements from one year ago (when the Chocolate was released). Same camera, same battery, same features. What disappoints me is that the headline for this press release goes a little like this: “Chocolate Gets Even Sweeter the Second Time Around…” I cry bs.

One of the new Chocolate’s selling points is that it’s “slimmer and sleeker” than the previous iteration. That’s true, the new one is 0.03″ thinner than the original (0.67″ vs 0.7″). Thing is, thickness was never a problem, nor was size. It always seemed to me that the LG Chocolate had a great form factor with just the right size to match.

About the only really noticeable change is the scroll wheel, which now had its buttons removed to look more like a scroll “navigation” wheel. I’m not quite sure what Trace Motion lighting is, but it sure sounds gimmicky.

The new Chocolate will be available in Verizon stores on July 9, 2007, for the estimated price of $99.99 (after $50 rebate) with a 2-year plan. Or, you can just get the old, larger, and fatter Chocolate for free.

LG's Chocolate 2: The Revenge.

Source: Press Release


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