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Sony Ericsson’s Growing Profits

July 12, 2007 in Wireless Industry News

After Motorola’s bleak pre-earnings warning, Sony Ericsson stepped up to the plate and reported a strong quarter.

Sony Ericsson reported a strong quarter with growing profits at the expense of the average selling prices.

Sony Ericsson reported a strong quarter with growing profits at the expense of the average selling prices.

Most of the fourth-largest wireless phone manufacturer’s key metrics – revenues, profit margins, and market share – all improved from the same time last year. Profits increased by 54%, and global market share rose 3 percent points to 9%.

It’s a little early to tell if the market share gain was due to Motorola’s woes, but there’s definitely a growing demand for Sony Ericsson phones, or more specifically the Walkman and Cyber-Shot brands.

One negative in the company’s earnings report was the noticeable decline in the average selling price (which is a huge statistic when it comes to phone manufacturers), from 145 Euros ($200) last year to 124 Euros ($170 bucks). This was mostly due to an increase in lower-end phone sales to emerging sales, a problem that’s been plaguing some of the bigger names.

Sony Ericsson kicked off the start to the second-quarter earnings reports for the major wireless companies. Up next: Samsung.

Source: “Sony Ericsson Profit Rises 54 Percent” – Reuters

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